For more than two decades, specialty car tags have turned Mississippi highways into a powerful source of support for the state’s only children’s hospital. Through the Friends of Children’s Hospital tag, along with specialty tags featuring the University of Alabama, Louisiana State University, and the Mississippi Wildlife Enforcement Officers’ Association, drivers across the state have collectively raised more than $6 million for Friends of Children’s Hospital. These funds directly support the children and families served at Children’s of Mississippi.
Since first appearing on Mississippi roads in 2005, the Friends of Children’s Hospital car tag alone has generated nearly $3 million for Children’s of Mississippi. In 2024, Friends introduced a refreshed tag design that adds a splash of color to daily commutes while continuing a tradition of meaningful impact.
The new design retains the iconic sunshine and rainbow logo, now set against a blue background. Available at all local tax collector’s offices in Mississippi, the tag can be purchased for an additional $53, with $44 from each sale going directly to Friends.
Caitlin Foreman, Executive Director of Friends of Children’s Hospital, shares, “Renewing a car tag might feel routine, but it is an opportunity to make a difference for children across Mississippi. We are so grateful to every driver who chooses a specialty tag benefiting Friends. That simple choice supports important programs, services and resources at Children’s of Mississippi and reminds families that their community is behind them.”
Proceeds from the car tag program help fund projects and programs at Children’s of Mississippi that make a meaningful difference for children and families, including facility improvements, updated technology, and programs like Child Life Services, which helps children understand and cope with their hospital experience through therapeutic play, education and emotional support.
At your next vehicle registration renewal, consider choosing a specialty license plate that supports Friends and the children and families served by Children’s of Mississippi. It is a small decision with a lasting impact and one that helps ensure children across Mississippi receive care that goes beyond medicine to include comfort, hope, and healing.
Learn more about the car tag program at friendsofch.org/get-the-tag.
